The proliferation of Generative AI (GenAI) necessitates strategies for its effective democratisation within corporate environments to realize benefits in both operational efficiency and product innovation. This talk will explore frameworks designed to enable diverse internal teams—spanning functions such as marketing, research and development, and human resources—to proficiently leverage GenAI capabilities. Key considerations to be addressed include the provision of accessible technological platforms, systematic competency development through targeted training initiatives, and the establishment of comprehensive governance protocols ensuring ethical and secure deployment. Furthermore, the presentation will examine approaches for cultivating an organisational culture conducive to experimentation, identifying high-impact internal use cases, and critically, integrating GenAI technologies into product development pipelines.

Pranav Pathak is Director of Product, Machine Learning at Booking.com, where he leads product strategy for AI systems powering personalization, ranking, and GenAI applications across the platform. Pranav brings deep expertise in blending classical machine learning with foundation models to drive real-world impact. He has been at the forefront of scaling GenAI across Booking.com, enabling use cases from automated customer support to intelligent trip planning.